round entrepreneurship

August 19, 2010 — Leave a comment

In 1986, the Los Angeles Times ran an article describing a Malibu-based company, called Round Structures, Inc., that was marketing a construction system for building round houses. It explained: “The basic Round House is a 36-foot-diameter circle that sits on a 16-foot-diameter pedestal; the house has about 1,017 square feet of floor space. The pedestal is extended for hillside applications and eliminates much of the normal site preparation needed on difficult terrain.”

The owner of Round Structures, Dennis Torres, who had bought the company from its founder, told the Times: “The aesthetics of it (the building system) never really appealed to me when I first saw it. It was the practicality that made so much sense.”

But apparently the structures weren’t practical enough to attract the customers necessary to keep the company going.  A 2010 Google search found the owner running a Malibu-based dispute resolution business.

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