why our brains love curvy architecture

October 29, 2013 — 1 Comment

Time and again, when people are asked to choose between an object that’s linear and one that’s curved, they prefer the latter. That goes for watches with circular faces, letters rendered in a curly font, couches with smooth cushions — even dental floss with round packaging. 

Recently neuroscientists have shown that this affection for curves isn’t just a matter of personal taste; it’s hard-wired into the brain …. “Curvature appears to affect our feelings, which in turn could drive our preference.”


One response to why our brains love curvy architecture

    Livon Diramerian October 30, 2013 at 12:32 pm

    As i said earlier circular buildings promote health & safety to dwellers, because circular buildings are harmonious with the environment.Energy travels in circular waves, so circular buildings conserve energy.Straight lines buildings don’t have these advantages ,,also they provoke violence, circles provide peace.I don’t agree with Vartanian that straight trucks are responsible for the implementation of our buildings.Who says that the existing design of car is the best? We will see in the future circular cars which are better than the existing ones.

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